Highlighted Skills

Click the skills below to highlight relevant experience on my resume.

Data

  • Excel
  • SQL
  • Python
  • MongoDB
  • Tableau
  • Google Analytics (Certified)
  • Google Tag Manager
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Development

  • JavaScript
  • HTML, CSS, SASS
  • AWS Lambda, S3, DynamoDB
  • Serverless
  • Node.js
  • React
  • Gatsby.js
  • Ruby on Rails
  • Git/GitHub
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Marketing

  • Google, Bing, Facebook Advertising
  • Marketing Automation Strategy
  • Pardot, Salesforce
  • Ontraport
  • A/B Testing (VWO, Hotjar, Unbounce, Reactful)
  • SEO, Moz
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Work Experience

Staging Diva Inc

Marketing Web Developer

May 2019 - current
  • Built Amazon Lambda function (API Gateway) for processing inbound leads, cleaning data, and posting data to marketing automation system (in Node.js)
  • Aggregate data from multiple external API endpoints and analyze using Tableau
  • Manage customer database and segmentation
  • Ad-hoc analysis using Excel, Google Analytics and Tableau
  • Migrate data to SQL database (AWS DynamoDB) from Excel exported data
  • Designing and building out marketing automation funnels in Ontraport
  • Ongoing website optimization for SEO
  • Implement Google AMP across Unbounce landing pages
  • Strategize system and analytics implementation of WooCommerce eCommerce store
Staging Diva Inc

Digital Marketing Specialist

Apr 2018 - May 2019
  • Managed relaunch for Wordpress eCommerce website
  • Improved average conversion rate by 147% through A/B testing, creating and designing targeted landing pages
  • Managed digital advertising channels: Google, Facebook, Bing
  • Planned and implemented marketing automation campaigns in Ontraport
  • Strategized improvement of analytics implementations in Google Analytics and Google Tag Manager
Clearpath Inc

Digital Marketing Specialist

Jan 2017 - Apr 2018
  • Ad-hoc data analysis and presentation using Salesforce, Excel and Powerpoint
  • Managed Conversion Rate Optimization program across all marketing activities (includes planning/implementing analytics, and using Hotjar, VWO, Reactful)
  • Created weekly reports on website KPIs, presented to senior management
  • Manage SEO and SEM strategy and reporting, accounting for over 90% of marketing-owned leads in the company
  • Collaborate with high-profile customers to create video case studies
Clearpath Inc

Digital Marketing Coordinator

Sep 2015 - Dec 2016
  • Implemented Conversion Rate Optimization for paid search (Google Ads, Bing Ads) and landing pages (Unbounce)
    - Increased paid search CTR by 300%, and conversion rate by 750%
    - Increased avg. landing page conversion rates by 157%
  • Managed data and analytics integrations between Pardot MAS, Wordpress, Salesforce, and paid channels
  • Optimized website for SEO
  • Wrote customer case stories, and help strategize for larger customer marketing campaigns
TRIUMF

Outreach Co-Op

Jan 2016 - Apr 2016
  • Launched key website improvements, including lead-oriented web funnel for the lab's professional services division
  • Designed graphics for the web, print banners, way-finding road signage
  • Implemented website changes using Drupal CMS
Clearpath Inc

Marketing Communications Co-Op

May 2015 - Sep 2015
  • Acted as interim project manager for the relaunch of company website, clearpathrobotics.com
  • Created webpages using Wordpress DIVI, and edited media for inclusion in new website
  • Implemented marketing automation system to revolutionize analytics, email marketing and sales enablement (also researched, purchased and got executive buy-in on the system)
  • Designed and created marketing collateral including product brochures and videos
  • Wrote social media and blog content, which was syndicated by other industry publications such as RoboHub
Lunarch Studios

Social Media & Web Marketing Co-Op

Aug 2014 - Dec 2014
  • Produced email campaign content and managed subscriber segments totally over 30,000 people
  • Secured major media coverage for successful company kickstarter campaign
Influitive

Marketing Co-Op

Jan 2014 - Apr 2014
  • Implemented SEO improvements on company's website
  • Single-handedly built advocate marketing program for the Marketo Marketing Nation Summit
  • Edited internal and external videos, one of which increased engagement in Influitive's online community by 20%

Education

Columbia University (ColumbiaX)

Micromasters in Business Analytics

Sep 2019 - current

Online expedited master's program offered through edX. The curriculum covers:

  • Analytics in Python
  • Data Models & Decisions
  • Marketing Analytics
  • Supply & Demand Analytics
Lighthouse Labs

Certificate in Web Development

Graduated 2019
  • Full-time immersive web development bootcamp program
  • Skills included: JavaScript, React, Node.js, Ruby, Ruby on Rails, jQuery, HTML, CSS, MongoDB, SQL
Coursera (IBM & University of Pennsylvania)

Online Certificates in Computer Science and Analytics

Jun 2019 - Aug 2019

Completed Certificates:

  • Computational Thinking for Problem Solving (University of Pennsylvania)
  • Data Science Methodology (IBM)
  • Python for Data Science & AI (IBM)
  • Open Source Tools for Data Science (IBM)
University of Waterloo

Honors Bachelor of Arts

Graduated 2017
  • Finished every year on the Dean's List (with distinction)
  • Major: Rhetoric and Professional Writing
  • Specialization: Digital Media Studies
  • Minor: Economics
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