Digital Marketing + Web Development Resume

Highlighted Skills

Data

  • Excel
  • Google Analytics (certified)
  • Google Tag Manager
  • Tableau
  • NoSQL (DynamoDB, MongoDB)
  • SQL (Postgres)

Web Development

  • JavaScript, Typescript, HTML, CSS
  • Node.js
  • NestJS
  • React, Vue
  • AWS, GCP
  • Jest, Cypress
  • Git/GitHub

Marketing

  • Advertising: Google, Bing, Facebook
  • Marketing automation strategy & implementation
  • Pardot, Salesforce
  • Ontraport
  • A/B Testing & CRO
  • Landing page design
  • Search Engine Optimization
  • Photoshop

Work Experience

Roofr

Senior Full Stack Software Engineer, Growth

Feb 2023 - current

Clearco

Software Engineer II

Mar 2022 - Feb 2023

  • Built new Nestjs API microservice, and worked with dedicated infra team in setting up Jenkins pipeline, CI/CD functionality, and deployment to GCP
  • Single-handedly launched new signup flow in Vue universal app to improve UX and simplicity of user signup
  • Led the planning, execution and launch of German website, including a scalable way to handle translations for future international launches, and internationalized SEO
  • Developed pixel-perfect code implementations for Figma designs, including CMS-driven landing page builder components

Clearco

Software Engineer

Jan 2021 - Mar 2022

  • Built a Black Friday data aggregation dashboard for Amazon sellers in under 3 weeks (with various API sources and JS chart library)
  • Integrated headless CMS (Prismic) and marketing website, with live preview feature and staging environments
  • Implemented Facebook conversion API endpoint + integration testing
  • Led the adoption and development of Cypress testing and CI/CD for key business logic on marketing site

Staging Diva Inc

Marketing & Web Developer

May 2019 - Dec 2020

  • Built Amazon Lambda function (API Gateway) for processing inbound leads, cleaning data, and posting data to marketing automation system (in Node.js)
  • Built other custom integrations between marketing software and analytics providers (WooCommerce, Google Tag Manager, Ontraport MAS)
  • Managed customer database and segmentation
  • Managed affiliate program
  • Designed and built out marketing automation funnels
  • Managed and implemented landing pages and A/B testing
  • Strategized system and analytics implementation of WooCommerce eCommerce store
  • Managed and implemented all Facebook Ads and Google Ads
  • Ad-hoc analysis using Excel, Google Analytics and Tableau
  • Ongoing website optimization for SEO
  • Implemented Google AMP

Staging Diva Inc

Digital Marketing Specialist

Apr 2018 - May 2019

  • Managed relaunch for Wordpress eCommerce website
  • Improved average conversion rate by 147% through A/B testing, creating and designing targeted landing pages
  • Managed digital advertising channels: Google, Facebook, Bing
  • Planned and implemented marketing automation campaigns in Ontraport
  • Strategized improvement of analytics implementations in Google Analytics and Google Tag Manager

Clearpath Inc

Digital Marketing Specialist

Jan 2017 - Apr 2018

  • Ad-hoc data analysis and presentation using Salesforce, Excel and Powerpoint
  • Managed Conversion Rate Optimization program across all marketing activities (includes planning/implementing analytics, and using Hotjar, VWO, Reactful)
  • Created weekly reports on website KPIs, presented to senior management
  • Manage SEO and SEM strategy and reporting, accounting for over 90% of marketing-owned leads in the company
  • Collaborate with high-profile customers to create video case studies

Clearpath Inc

Digital Marketing Coordinator

Sep 2015 - Dec 2016

  • Implemented Conversion Rate Optimization for paid search (Google Ads, Bing Ads) and landing pages (Unbounce)
    - Increased paid search CTR by 300%, and conversion rate by 750%
    - Increased avg. landing page conversion rates by 157%
  • Managed data and analytics integrations between Pardot MAS, Wordpress, Salesforce, and paid channels
  • Optimized website for SEO
  • Wrote customer case stories, and help strategize for larger customer marketing campaigns

TRIUMF

Outreach Co-Op

Jan 2016 - Apr 2016

  • Launched key website improvements, including lead-oriented web funnel for the lab's professional services division
  • Designed graphics for the web, print banners, way-finding road signage
  • Implemented website changes using Drupal CMS

Clearpath Inc

Marketing Communications Co-Op

May 2015 - Sep 2015

  • Acted as interim project manager for the relaunch of company website, clearpathrobotics.com
  • Created webpages using Wordpress DIVI, and edited media for inclusion in new website
  • Implemented marketing automation system to revolutionize analytics, email marketing and sales enablement (also researched, purchased and got executive buy-in on the system)
  • Designed and created marketing collateral including product brochures and videos
  • Wrote social media and blog content, which was syndicated by other industry publications such as RoboHub

Lunarch Studios

Social Media & Web Marketing Co-Op

Aug 2014 - Dec 2014

  • Produced email campaign content and managed subscriber segments totalling over 30,000 people
  • Secured major media coverage for successful company kickstarter campaign

Influitive

Marketing Co-Op

Jan 2014 - Apr 2014

  • Implemented SEO improvements on company's website
  • Single-handedly built advocate marketing program for the Marketo Marketing Nation Summit
  • Edited internal and external videos, one of which increased engagement in Influitive's online community by 20%

Education

Lighthouse Labs

Certificate in Web Development

Graduated 2019

  • Full-time immersive web development bootcamp program
  • Skills included: JavaScript, React, Node.js, Ruby, Ruby on Rails, jQuery, HTML, CSS, MongoDB, SQL

University of Waterloo

Honors Bachelor of Arts

Graduated 2017

  • Finished every year on the Dean's List (with distinction)
  • Major: Rhetoric and Professional Writing
  • Specialization: Digital Media Studies
  • Minor: Economics